Image-maker & Visual Artist
About
Photo
Craic
After graduating with a degree in Fashion Communication, James cut his teeth in a variety of roles in London at Karla Otto, COACH, Spring Studios and Frieze Art Week.
In 2022, James launched CRAIC, an independent magazine that aims to challenge negative perceptions of Northern Ireland, where he grew up. CRAIC is stocked at a number of UK bookshops and held in national galleries including the National Library of Ireland and the Pompidou in Paris. Additionally, it has been exhibited extensively at book fairs including Offprint London and recently at Paris Ass Book Fair at the Palais de Tokyo.
He is currently an in-house researcher at Blink Productions, working alongside a roster of established Directors, including Dougal Wilson (John Lewis, Paddington in Peru), Big Red Button and Will Hooper.
On top of all that, he found the time to serve a roast dinner to Bianca Jagger.
First Class, BA (Hons)
UWE Bristol, 2021
120 & 35 Film Photography
Creative Direction
Art Direction
Visual Research
Treatment Design
Brand Strategy
Styling
Casting
“It’s all flirting – with possibility, with history and with storytelling – all told in an endearing, grounded fashion” - It’s Nice That
“Craic Is The Independent Zine Painting A Modern Portrait Of Northern Ireland”
- 10 Magazine
“Craic is more than a magazine; it’s a love letter to Northern Ireland and a project that’s fast becoming a vibrant archive of contemporary Irish culture” - Service95
Recognised in the 20 for 25’ list - The Tenth Man
Last Updated 18/08/2026