James Robinson
Image-maker & Visual Artist

About
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Photo
Craic

Experience

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After graduating with a degree in Fashion Communication, James cut his teeth in a variety of roles in London at Karla Otto, COACH, and Scott & Co at Frieze Art Week. 

In 2022, James launched CRAIC, an independent magazine that aims to challenge negative perceptions of Northern Ireland, where he grew up.

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Education
Fashion Communication
First Class, BA (Hons)
UWE Bristol, 2021

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Key SkillsPhotography 
Art Direction
Styling
Casting
Visual Research
Treatment Design
Knowledge of media landscape

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Press“Craic sidesteps easy cliches around the complex history of the North, instead acting as a vehicle for its rich visual lexicon, humour and the energy of a new generation” - DAZED

“It’s all flirting – with possibility, with history and with storytelling – all told in an endearing, grounded fashion” - It’s Nice That  

“Craic Is The Independent Zine Painting A Modern Portrait Of Northern Ireland”
- 10 Magazine

“Craic is more than a magazine; it’s a love letter to Northern Ireland and a project that’s fast becoming a vibrant archive of contemporary Irish culture” - Service95

Recognised in the 20 for 25’ list - The Tenth Man

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Last Updated  20/07/2026

don’t let the bastards get you down

© All rights reserved © James Robinson, 2026